Photos or video for your business communications?

Choose between photos and video based on the message, viewing situation, and publication channel. A photo can convey something at a glance, while video can show movement, a process, or a person speaking.

Decide what the audience should understand

A product’s appearance, company staff, and premises can often be presented with photos. If viewers need to see how a product works or what a service interaction is like, video may add essential information. One project can need both.

Do not choose video simply because it is considered engaging. Viewers should get value for their time. If the content is one contact detail or a simple feature, a short text and image may serve them better.

Consider how the content will actually be used

Tell the provider whether the content will appear on a website, in an ad or presentation, or on an event screen. Does it need space for a headline? Will people view it on a phone or watch without sound?

A wide homepage background image and a staff portrait, for example, require different framing. Do not assume one file will suit every use.

Commission the versions you need together

List the intended uses and ask for a production proposal and deliverables. Clarify the images, video lengths, captions, and possible language versions. Agree on usage rights too.

A shared company shoot day can serve several needs when they are planned in advance. Plan different video versions during filming as well, so postproduction does not depend on footage that was never recorded.